Simeon Saxe-Coburg-Gotha presented a new book about luxury tourism in Bulgaria

"Tourism is something very important for every country. In Bulgaria, the potential is great - not only because of the sun and beaches, but also because of the culture and geographical features presented in this book." This was stated by Simeon Saxe-Coburg-Gotha at the premiere of the exclusive Select Boutique Experience travel guide at the capital's Juno Hotel. 

The unique guidebook is the work of publishers Kancho Stoychev and Zornitsa Stoycheva and brings together 11 luxury places in Bulgaria - hotels, restaurants and wineries.

"This book is the most beautiful business card of Bulgarian tourism. It presents both geographically and historically the regions in which the selected luxury places are located," Zornitsa Stoycheva shared at the presentation.

"We have united people with a vision and desire to provide experiences and show Bulgaria in the best light. This is neither a book nor an album, but it is both a book and an album," added Kancho Stoychev. 

Beauty, luxury and comfort

The book includes Zornitza Family Estate Relais & Châteaux, AYA Estate Vineyards, the capital's Juno and Dot hotels, the Plovdiv hotel Vizualiza, Dragomir winery, Bridges Residence, Gela hotel, Sea Sense in Sozopol, Villa Chinka and Boutique Hotel BlackSeaRama (a member of Small Luxury Hotel). The project was implemented with the support of Mastercard Bulgaria. 

The premiere was attended by numerous journalists, representatives of the capital's bohemian scene, as well as figures from the political life of Bulgaria: Stefan Delaye - Chairman of the French-Bulgarian Chamber of Commerce, Plamen Mollov - Rector of the University of Food Technology in Plovdiv, Polina Karastoyanova and Martin Zahariev from the leadership of the National Tourism Board, and others.

"Select Boutique Experience shows in a remarkable way the best face of Bulgarian tourism in its highest segment. This is a publication not only for the home library, but also for the offices of all ministers, ambassadors, and attaches," shared Martin Zahariev.